Daniel Muller is an academic, industry practitioner, and information engineer with deep expertise in artificial intelligence and economics.

His industrial experience was acquired in the defence, finance and retail industries through engineering, Data Science, R&D leadership and CTO positions.

He holds a PhD in Artificial Intelligence from the University of Johannesburg, supervised by Professor Tshilidzi Marwala, Rector of the United Nations University and previously Vice-Chancellor and Principal of the University of Johannesburg. He also holds an M.Sc. in Information Management Engineering, a B.Sc. in Industrial Engineering and Management (cum laude), and a B.A. in Economics and Management from the Technion – Israel Institute of Technology.

Together with Prof. Tshilidzi Marwala and Prof. Fernando Buarque, Daniel authored the book "On Rationality, Artificial Intelligence and Economics".

He achieved the Outstanding Leadership Award at the Money 2.0 Conference, a leadership seal of recognition acknowledging creativity and innovation in finance.

Currently, he is the CTO of ShopperAI. ShopperAI leverages the latest AI technology, including computer vision, data science, natural language queries with large language models (NLQ with LLM), and multi-agent reinforcement learning, to provide actionable insights and empower retailers and brands to make data-driven decisions.